Media prima

Media Prima Berhad (MPB), the largest integrated media investment group in Malaysia, was listed on the Main Board of Bursa Malaysia (the Malaysian Stock Exchange) on 22 October 2003.

The Group has a diversified interest in both the electronic (TV and radio) and print media apart from content development, events management and outdoor advertising.

MPB’s origins date back to 1983 when shareholders of The New Straits Times Press (Malaysia) Berhad (NSTP) launched TV3, the nation’s first private TV network, in June 1984. TV3 subsequently went public in April 1988 and was placed together with NSTP under the holding of Malaysian Resources Corporation Berhad. These media assets were unbundled and established under a separate holding company, MPB, in September 2003.

Why join Media Prima?

At Media Prima, we place great emphasis on our PEOPLE. We are cognizant of the contributions of our people that have driven the growth and success of Media Prima to date. We realize that in order to attract, retain and motivate the best, we would need to leverage on the potential of our employee’s talents.

BRAND ANALYST

• Strategic study on the specific audience and advertisers (ratings, psychographics, lifestyle, and dip stick studies)
• Search and evaluate programme suitability and develop program strategies including promotions
• Prepare written and verbal reports to Management and programme committees which provide strategic planning in response to changes in audience, advertisers’ and competitors’ analysis
• Dynamic and creative with strong analytical ability
• Resourceful and independent
• Minimum Degree/Diploma in any related discipline or its equivalent