TV3

SISTEM TELEVISYEN MALAYSIA BERHAD (TV3)

Incepted in June 1984, Sistem Televisyen Malaysia Bhd, or TV3, is Malaysia's first, free-to-air television network that has maintained its leadership position in its 21 years of operations. Currently headed by its Chief Executive Officer, Dato' Farid Ridzuan, TV3 delivers bold and best-of-breed programming to viewers of all market segments. The network reaches 4.5 million households and 21 million viewers all over Malaysia.

TV3 focuses towards its viewers and advertisers, a strategy that has proven a phenomenal success. The station's strong branding is based on its effective corporate branding and programming strategy shaped by in-depth research and profiling of five key viewer segments - Mass Market, Women, Chinese, Kids and Teens and Professionals, Managers, Entrepreneurs and Businessmen (PMEB). The station also reinforces its brand awareness through various on air and on ground events, such as the successful "Jom Heboh".

With TV3 is wholly-owned by Media Prima Berhad, one of the largest media network catalyst in Asia, passionate in building local, regional and global reputation throughout every level of its business.



Position

BRAND EXECUTIVE – Network Media Portals, New Media
ualification & Experience
STPM or Diploma/Degree
Minimum 3 years experience in related area

Knowledge and ability to perform top-line qualitative analysis of audience and advertisers
Knowledge and ability to perform strategic analysis of competitors programming strategies and activities
Knowledge and ability to scout the programming market in depth and to analyse and assess the potentials of specific programmes

Job Responsibilities
Strategic study on the specific audience and advertisers (ratings, psychographics, lifestyle, and dip stick studies)
Search and evaluate programmes suitability and develop program strategies including promotions to ensure programmes
To monitor competitors programming activities and strategies on a regular basis
To prepare written and verbal reports to management and programme committee which provides strategic planning in response to changes in audience, advertisers and competitors activities
To take up assignments typically involve quantitative analysis, data interpretation and recommendation for Management decision-making
Internet savvy
Passionate and excited about digital media world